Tailored Interiors for Prime London Developments
At 1.61 London, we specialise in delivering interior design for luxury apartments – from individual penthouses to full multi-unit developments.
Our expertise lies in creating interiors that meet the expectations of today’s most discerning buyers, while adding measurable value to every project.
With a background in architecture, construction and interior design, we understand what it takes to design and deliver exceptional apartments in London’s super-prime and high-end residential markets.
Designing for the London Luxury Apartment Market
The London apartment market demands more than visual appeal, it requires a strategic understanding of space, audience and value.
Our team delivers designs that:
- Maximise sale and rental potential through market-appropriate finishes and layouts
- Enhance functionality and flow within compact or multi-level apartment spaces
- Reflect architectural intent, ensuring design continuity from shell to finish
- Appeal to international and domestic buyers through refined, timeless styling
Our Expertise in Apartment Design
New-Build Developments
For new-build luxury developments, we create interior design schemes that support both the architecture and the commercial objectives of the project.
Our project teams deliver turnkey interiors that balance aesthetic sophistication with durability and ease of maintenance.
Private Penthouses & Residences
For individual clients, we craft bespoke apartment interiors – every finish, fixture and furnishing is curated to suit the lifestyle of the occupant.
Our team handles design, procurement and installation to deliver homes that are move-in ready.
Show Apartments & Marketing Suites
Our designs help developers showcase the full potential of their properties.
We design marketing suites and show homes that reflect the target buyer profile, encouraging emotional connection and faster sales.
Case Studies
The 1.61 Design Process for Apartment Projects
- Brief & Concept Development
We define design vision, target market and project objectives. - Design & Technical Coordination
Detailed drawings, material schedules and specifications are developed in collaboration with architects and contractors. - Procurement & Project Management
We oversee supplier sourcing, quality control and on-site coordination to ensure a seamless delivery. - Completion & Marketing Support
From styling for photography to handover documentation, our team supports every stage of the development lifecycle.
Our integrated approach ensures consistency, speed and precision – vital for large-scale developments and high-value residences.
Start Your Apartment Project with 1.61 London
Whether you’re a developer planning a new scheme or a private investor commissioning a high-end residence, 1.61 London offers the expertise, structure and craftsmanship required to deliver outstanding apartment interiors.